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'Organic' Label Seems to Make Food Taste Better PDF Print E-mail
Sunday, 10 April 2011 23:17
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Study found that people preferred products they assumed were healthier for them.

An "organic" label on foods is enough to make people believe the food items are healthier and tastier, new research suggests.

The study included 144 volunteers who were asked to compare what they believed were conventionally and organically produced chocolate sandwich cookies, plain yogurt and potato chips. All of the products were actually organic, but they were labeled as either "regular" or "organic."

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